Even though I am not interested in sports, I have some thoughts on what might make an ideal Super Bowl game.

1. a veteran team that that has been to the Super Bowl many times and won at least a third of them
2. a newcomer team that has never been to the Super Bowl
3. the first half of the first quarter is a tie
4. the second half of the first quarter has the newcomers leading
5. the second quarter has the veterans leading
6. there is a need to review a play in the third quarter where the newcomers are leading
7. the veterans are leading in the first half of the last quarter
8. there is a tie in the second half of the last quarter
9. there are two overtimes to determine a winner

This could also apply to most footbal games in general, and can be extrapolated to other sports. It is a tried and true seesaw effect.

On another note, here is a foundng document on the open source movement.