Within capitalism, there is the appearance of choices through commodities. But these choices are always limited by the overall market, and imply that only the individual can make these choices which are shaped by external economic forces. The paradox of this kind of choice is a type of indecision that paralyzes people since they feel they must be responsible for these precluded choices.

 
The latest incident involving Sarah Palin and her misinterpretation of Paul Revere reveals that she is a woman who is so embedded in her ideology that the truth no longer matters. Everything she says is meant to state patriotic and conservative buzzwords that have no substantial content, but satisfies a specific target audience. The fact that she says nothing of importance is neglected by both her followers and the media.