Comic books create fictional worlds in order for their stories to be effective, and these worlds have many details.
Here is an example of making use of that world, specifically its sense of place, to create fictional travel posters.
With the current state of film technology, it is possible for people to create short films fairly inexpensively. These methods can also be used to create trailers for films that have not been made yet, but the trailers can be used to gather funding for the full-length film.
Here is an example of a such a potential movie, a film that explores nerd culture in a new way. I hope that this interesting trailer can elicit enough money in order for the project to go through.